Brand identity | brand redesign | 2024
High dive rebrand
High Dive is a local Milwaukee dive bar that caters to a wide range of people.
High Dive creates a fun atmosphere by having weekly events and guests like DJs, bands, comedians, artists, and many more.
I felt that their current brand identity lacked personality and decided to create a coherent identity for the bar.
High Dive Identity marks
Primary identity mark
In this wordmark, I wanted to express the laid-back and playful personality of the bar while still having a bold edge.
secondary identity mark
For the secondary logo, I still wanted a playful look with more edge to it. These diving legs offer the humor needed.
Brand application
business card coasters
merchandise
social media and website formats
BRAND STANDARDS
BRAND presentation abbreviated
