Information Design | UX/UI Design | Demographics | 2024
Retirement Interactive Map
For my information design class, my challenge was to create a map that properly discussed a topic that interested a specific demographic. I was given Gen X for age range and later leaned more towards a female audience as well. This map is a basic design that would be on a website. It is an interactive “choose your own path” map.
Process work and Research
It was very important to stay consistent to my demographic, so I had to make sure I understood them as clearly as possible. I researched by interviewing a Gen X individual, creating mood boards of common design themes, and researching their psychographics.
A closer Look
An important part of this informational map was to provide real data and content that helped individuals learn more about the right retirement path for them. Included is a closer look at some of the pages.
