Information Design | UX/UI Design | Demographics | 2024
Retirement Interactive Map
For my information design class, my challenge was to create a map that properly discussed a topic that interested a specific demographic. I was given Gen X for age range and later leaned more towards a female audience as well. This map is a basic design that would be on a website. It is an interactive “choose your own path” map.
Process work and Research
A closer Look
It was very important to stay consistent to my demographic, so I had to make sure I understood them as clearly as possible. I researched by interviewing a Gen X individual, creating mood boards of common design themes, and researching their psychographics.
An important part of this informational map was to provide real data and content that helped individuals learn more about the right retirement path for them. Included is a closer look at some of the pages.
